The story of AM starts in 2017, when founder Angelo Moretti started his own store in the heart of Antwerp, Belgium. This store, called Anmor Accessories, quickly became a hotspot for everyone with a heart for accessories. The most beautiful jewelry and the very best service ensured that Anmor was a name that could no longer be ignored in Antwerp.

Since Angelo himself spent a lot of time in the store, he also knew what customers would like and what they were missing in their lives in terms of accessories. That is why he started his own brand in 2019: Angelo Moretti Jewelry. A brand that is constantly evolving and with the needs of the people always in mind. Hence our slogan: 'Made by a man, with a woman on his mind'. It is an ode to the beauty of women.

Beautiful, durable jewelry that is not too heavy. It was not an easy task, but at the beginning of 2020 it was finally time: the first collections of AM Jewelry. It immediately hit the right spot and only tasted like more for Angelo himself. The creativity paid off and now, five years later, we are one of the leading brands on the market when it comes to affordable accessories. Because that's what it's all about: beautiful jewelry, for everyone.

Life is like a book. Some chapters are sad, some are happy and some chapters you just don't want to read. But if you never turn the page, you won't know what's next. That is something to look forward to. Who knows where we will be in the next five years? I certainly hope that we can experience it together with you.

- Team AM